Odia Victoria is the founder of skin care and treatment brand VSP Botanics that enables users make a statement with their skin. She has become one of the reputable names in the business by carving a niche for herself and standing out. In this interview, she speaks on the potentials of the beauty industry and the importance of taking skin care and treatment seriously. Excerpts…
Tell us about yourself and what you do
My name is Odia Victoria, I’m the founder of VSP BOTANICS.
I had my first degree in BOTANY (plant science), a Diploma in Esthetics Chemistry and a Diploma in Esthetics medicine. All of which I have been exploring in creating healthy and high-performing beauty products.
What motivated you to creating your product line in spite of the huge selection of cosmetics in the market?
I’m a huge believer of “choosing the healthy way out” however saturated the beauty industry may be today. Botanically curated range will always own its place. There is so much relieve that comes with choosing items vetted to be safe for your skin and health in the long run.
I am always excited in the fact that in ten (10) years from now, users can look through their shelves and still pick VSP BOTANICS products for their skin. The past four years have helped in strengthening this belief.
We are all about sustainability and this is only so going by the safety and functionalities of these products.
In connection with the previous question, what do you think is the edge of VSP Botanics over other natural skincare brands?
Transparency of ingredients. This is one of our core values here at VSP BOTANICS. As we believe individuals should be aware of what they are taking into their body in helping to make an informed decision. Whatever skincare products you put into your skin is only as good as the food you eat, as they all go into the bloodstream. So, it’s only fair that you know the safety and toxicity of your beauty products.
VSP BOTANICS is all for vegan and plant life, there is no place for steroids in our productions. We do not employ the tiniest ounce of strong acids.
More so, these products under promises yet overdelivers. We take pride in the potency of these products. Virtually all are high performers. Daily feedbacks and referrals are mind blowing.
Today, we are can happily say that in this part of the world, someone around you has a VSP BOTANICS products they are not willing to trade out.
Will there be new product launch from VSP Botanics that we should look forward to?
Absolutely! There’s always something under the pipe at every point in time. Currently, we are working on ‘sunscreen’ and ‘hand lotion’ waiting to be launched before the end of the quarter and they both promise to be game changers.
Sunscreen should be worn by everyone as they provide protective coating to our skin against uvA & uvB rays. This is a great step towards preventing sunburn which further degenerates into skin cancer.
The hand lotion contains anti-aging and moisturizing ingredients to keep the skin from drying out. Remember the first sign of aging begins with the hands.
If your job requires that you wash your hands very often, we would strongly recommend the hand lotion to help restore moisture whilst encouraging collagen build up.
How was business during the period of Covid-19 and how are you able to scale through?
Honestly, Covid-19 is one outbreak no one was prepared for. It came with a huge blow, but thankfully, technology helped to ameliorate the down turn it brought to business.
In the wake of covid, we were able to fully embrace social media, emails and text messages as they were our saving grace. Communicating with existing and potential customers turned out seamless with the use of these tools, which aided sales and clients’ retention.
Who are those you consider as your target market for the type of products and services you sell/offer?
VSP BOTANICS is a brand for everyone, as our range of products cut across individuals at varying age groups. We have products for toddlers, kids and teenagers; body care products for men, women and uneven aged ones.
It is imperative to note that these products are formulated for all races; Caucasians, Asians (Mongoloid), Negroids and even Australoids. There isn’t any age or racial limitations to VSP BOTANICS’ products.
What are the range of products you have and how do they work?
There is a wide array of products, from treatment to maintenance.
We have the acne treatment product for persons dealing with breakout, this set of products are designed to effectively treat cystics and hormonal acne.
We have the Aloe vera mouth solution for treatment of bad breath, dental plaque and teeth discoloration. Treatment products for hyperpigmentation, cellulites, psoriasis and virtually all skin blemishes.
Do you have your personal favorites among your skincare products?
Choosing a favorite from these products is about the hardest decision for me. I am totally enjoying one product until I try out another. They just give this divine feeling and results.
Howbeit, if anyone is testing their feet in the waters of VSP BOTANICS, I’d suggest you start with the Moroccan soap, Nourishing Lotion and face cream.
They always make a good beauty start.
What can you advise consumers who want to make the most of VSP Botanics skincare line?
Stay consistent. This is one of the challenges for a lot of persons as not everyone can stay true to a routine. But to see it work, you must make it a point of duty to stay put.
This applies to every other aspect of our lives. You want to see the effect of your medication; you should stick to your doctor’s prescription.
You crave a fit body? Keep up with your exercises. Consistency makes all the difference.
Furthermore, it is of essence to note that our skin is a manifestation of whatever is going on internally. So feed your belly with fruits, infuse vegetables into your diets, get quality sleep at night (eight hours of sleep is recommended), and your beauty products will have a smooth template to work on.
Is there any beauty or wellness advice that you want to share with our readers?
Get the greens. Make a conscious effort towards eating plant-based meals at least twice weekly. They are wholesome, your health will benefit greatly from them. Prune your tongue into accepting cauliflower, cucumber, spinach, lettuce, rosemary, parsley etc. Make whole meals with them. They have enough fibers and vitamins for everyone.
Eating healthy is a big flex in building up your body defense. Drink enough water, at least 3 liters a day.
Look out for products with anti-bacterial properties. Moroccan brightening soap is strongly recommended in this regard; as it contains witch-hazel and tea tree oil. Both of which are anti-bacterial power house.
Does your products have side effects?
At VSP BOTANICS, we take keen interest in clinical examinations.
Before each product launch, they are clinically examined in private and public laboratories to ascertain their safety for use. It has been a tradition for us to share individual product results with customers via our social media platforms.
So far, the results have been satisfactory. With plants, there is relatively low and often times zero hazardous expectations, which makes them healthiest option for food and skin.
How has acceptability of your products been?
I must say that VSP BOTANICS story has been one of incremental growth. In the past four years, we have recorded a long list of returning customers with countless referrals to their credit.
A huge number of users have built firm confidence in this brand.
We have a desirous reception for feedbacks as we are daily acting upon these feedbacks to delivering the most effective yet healthiest beauty range there ever is.
Remember there is a product for everyone at VSP BOTANICS.
SOURCE: https://punchng.com/how-vsp-botanics-emerged-as-one-of-africas-most-sought-after-beauty-brands/
